SWEET GOT SMOKED.
CRAVE × BBQ PITMASTER
INTRODUCING THE FIRST-EVER COOKIE DRY RUBS FOR STEAK
Not All Cookies Crumble. Some Sear.
SHOP THE COLLECTION
Not All Cookies Crumble. Some Sear.
SHOP THE COLLECTIONWe didn't just think outside the box—we torched it. Meet the world's first dry rubs inspired by Crave's best-selling cookies and built for real steak lovers.
Savory. Smoky. Slightly unhinged.
This isn't a novelty. It's a flavor revolution—crafted in collaboration with real BBQ pitmasters and built from the ground up to pair with flame, fat, and fire.
Warm cinnamon, subtle heat, a hit of brown sugar, and a whisper of vanilla—layered over a salty-sweet backbone built to crust your steak like a champion.
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Cocoa nibs. Browned butter essence. A savory twist on a classic, balanced with espresso and cracked pepper to pull that bark into beast mode.
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Molasses, smoked sea salt, charred sugar, and graham-inspired spice. Yes, it sounds insane. Yes, it tastes like magic on a ribeye.
ADD TO CARTBecause grilling is about contrast. Sweet vs. smoke. Caramelization vs. crust.
We spent a year reverse-engineering cookie flavors into dry rubs that actually improve the sear, enhance the umami, and make your meat taste unforgettable.
No gimmicks. Just good taste—seasoned by fire.
Vacuum-sealed freshness
Sleek, resealable matte black pouches
Each pack seasons 3–5 steaks
Designed for grilling, smoking, or pan-searing
We're not making millions of these. Yet. This first run is small-batch, made for the curious carnivore and the flavor-obsessed.
You've never tasted anything like this—and once you do, your spice rack is going to feel very boring.
GET YOURS BEFORE THEY'RE GONE